Post Office launches first ever loyalty scheme for users of its free, fast-track Drop & Go parcel service
Loyalty scheme, backed up by targeted marketing across 11,500 branches, sees Post Office challenge the highly competitive parcel market during the peak trading of Christmas
The free Drop & Go service enables marketplace sellers and small businesses to save time and continue fulfilling orders while Postmaster applies correct postage and confirms details to customer’s account
Drop & Go customers able to earn rewards up to £100 in both November and December as part of tiered loyalty reward scheme
Postmasters on hand to provide expert mails and parcels advice throughout the Christmas period
Post Office has launched its first ever loyalty scheme with financial rewards for users of its free, fast-track Drop & Go service.
Drop & Go customers increased fourfold in the run-up to last Christmas. The service is popular with small businesses, marketplace sellers and customers who started ‘bedroom businesses’ during the lockdowns. Approximately two thirds of marketplace sellers rely on Post Office’s 11,500 branches for their customers’ parcels.
Post Office will now reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.
Nick Read, Chief Executive at the Post Office, said:
“The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers. Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
The loyalty scheme has been created in partnership with Postmasters, who have also helped improve Drop & Go with new users able to access their account instantly with a simpler customer journey.
Post Office is launching a multi-channel marketing campaign: a partnership with eBay; advertising across Instagram, Facebook and Twitter; a Google My Business campaign; and advertising on podcasts popular with small and medium enterprises.
How the loyalty scheme works
There are two “Reward Periods” (1 November- 30 November 2021 and 1 December – 31 December 2021). Existing or new customers need to spend at least £100 in one or both of the Reward Periods. Whatever is spent over £100 (regardless of the number of parcels or price of parcels) during each Reward Period will earn the customer a reward that can be redeemed to their Drop & Go account.
In the first week after each Reward Period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account. The loyalty scheme ends on 31 December 2021.