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I would kill to be CEO of... Royal Mail

28 Nov 2019, 09:36

https://www.cityam.com/i-would-kill-to-be-ceo-of-royal-mail/

Thursday 28 November 2019 6:50 am
I would kill to be CEO of... Royal Mail
Atif Sheikh

Royal Mail has been struggling for a while. Shares are far below their 2013 floatation price, the company has fallen out of the FTSE 100, and it continues to face challenges as the decline in letter-sending accelerates.

With that said, the business has managed to post a significant uplift in both half-year revenues and profits. And ultimately, it should have a brilliant future in a world where people are buying and sending parcels at record levels.

Yet it’s share price was slashed by 14 per cent last week. Why? Because chief executive Rico Back admitted that the business was significantly behind on its transformation plans. He also said that industrial action was likely in the run-up to Christmas, increasing the risk that the UK operation tips into a loss next year.

Mr Back joins the legion of chief executive whose problem isn’t what to do in the face of market disruption — but how on earth to change faster than the world outside.

And what is the critical lever they’re struggling to pull? Getting all of their people on board with the change.

The business should have a brilliant future, if it can get its transformation strategy right

Companies often talk about engagement. But engagement isn’t enough to drive change faster than the world outside. What you need is deep, massive, sustained emotional commitment.

Most businesses chronically under-invest in getting every employee to understand why changes are needed. Instead they rush straight to whacking them over the head with their new strategy and the plan that must be delivered.

I don’t know about you but I don’t automatically trust big institutions or business leaders anymore. And if you want me to go to the effort and pain of doing things differently, please treat me like an adult, help me understand why the changes are needed, and give me space to debate and discuss the plan of attack.

Rico doesn’t need engagement. He needs people willing to run through walls to make the changes needed actually happen.

How do you do that? Here’s what I would do.

Why and what

Start with why change must happen. Don’t just give people a plan to go and execute.

Unless they have connected with the “why” first, they won’t give what is needed to deliver the “what”.

And that’s not a PowerPoint or a speech. Let them argue out the scale of change to build a deep understanding of the full richness of threats and opportunities we face.

Leave the lecture behind

Don’t lecture your team about the strategy. Treat them like adults, give them the chance to discuss the strategic direction of the business.

Also give them the space to challenge it, debate it, maybe even refine it — only then will they really be able to make sense of and commit to what they need to go and do.

Unleash the team

Once your staff are committed, give them the opportunity to come up with ideas for the changes that are needed. Don’t be fooled into thinking you have the answers at the top or even in the middle of your business.

Make sure that they have clear guardrails around where to focus their ideas — and give them clarity around how they can get the support and resources they need to execute them.

Royal Mail has a rich heritage and potentially a very rich future. But the journey ahead will be far from easy.

If Mr Back can lift up and out of the acute market pressures he’s facing — and take the time to get his people connected to the direction that the team needs to go in, maybe (just maybe) he’ll generate the emotional commitment needed to get his business moving faster than the world outside it.

I, for one, am rooting for him.

I would kill to be CEO of... Royal Mail

28 Nov 2019, 10:36

You may have some valid points BUT unfortunately by basically going to war with his workforce and not explaining any reason why and playing the victim game from his place of residency (not the uk) he's unfortunately burnt his bridges when it comes to trust all this guy (and his entourage) has done so far is anger his workforce and the union that represents them :arrrghhh which in a massive workforce that royal mail has you have to have because all voices become one! Something he doesn't understand or don't want to understand. This dispute isn't going to go away so one way or another he's first got to win back trust before anyone can begin to take notice of what he is actually trying to achieve! And As of this moment it's a bloody long way off :so there

I would kill to be CEO of... Royal Mail

28 Nov 2019, 11:03

Very well put post69. :Applause He could have resolved this but chose to go to court instead.He won’t be trusted by anyone now.

I would kill to be CEO of... Royal Mail

28 Nov 2019, 16:21

"Treat them like adults" He obviously has never met a RM manager.

I would kill to be CEO of... Royal Mail

28 Nov 2019, 23:23

wallop wrote:"Treat them like adults" He obviously has never met a RM manager.

Yes a vast majority of RM management rule with spite! It's a management structure which isn't very professional generally its postmen who can't handle the job :cuppa

I would kill to be CEO of... Royal Mail

03 Dec 2019, 15:14

An exemplary CEO..... cares about the company.. cares about the company employees.. care about working together to make a better company for all..

Not f***ing psychopaths... hell bent on only money for their own gain... at the expense of its work force...

I would kill to be CEO of... Royal Mail

04 Dec 2019, 23:00

roadrunner bill wrote:An exemplary CEO..... cares about the company.. cares about the company employees.. care about working together to make a better company for all..

Not f***ing psychopaths... hell bent on only money for their own gain... at the expense of its work force...

If the CEO had any thought about bringing us all with him he would not of abrogated the last deal struck with his predecessor and had a hissy fit over it what is ONE HOUR OFF THE WORKING WEEK TO HIM? and with £6 million golden hello goodbye. He just wants a fight and he will get one mark my words he will get one!

I would kill to be CEO of... Royal Mail

07 Dec 2019, 17:37

Quite often i hear DOM's,Line Managers boasting how much money they are making or how they are stinging Royal Mail and how they are so much better than you, even thou they couldn't hack being a postie. And there Rico is your problem and why this company will never move forward,I've worked in Royal Mail for over 20 years and have had more managers than i can count,some been sacked ,most been moved on but i can honestly say i have never met a nice one ,the only way Rico can achieve his targets is to trim his overstaffed management and start treating posties with dignity and respect and stop the physcological warfare its gone on far to long .

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